Creative Shift is an European project which brings together actors from different cultural sectors (music, gaming, publishing, audiovisual). Main partners of the project are Music Innovation Hub, Spielfabrique, Börsenverein Gruppe, Mediadeals, Mediapro, Federation of European Publishers and European Music Council
More than a year after its implementation, the Heritage Hubs project continues to be the focus of attention. On this occasion, the European Heritage Award | Europa Nostra 2021 Award, the most prestigious EU award for cultural heritage, funded by the Creative Europe programme, has been obtained.
Created by the European Commission in 2002, the European Heritage Award has been managed by the Europa Nostra organisation. This award highlights and disseminates heritage excellence and best practices, fostering cross-border exchange of knowledge, connecting heritage stakeholders in broader networks, and fostering greater care for our heritage among European citizens.
Selected by an independent jury of heritage experts across Europe, Heritage Hubs is one of 24 initiatives from 18 European countries, selected in the Education, Training and Awareness category. In the evaluation, the jury particularly appreciated the project's methodology: “Heritage Hubs provides a solid methodology on heritage education, implemented by many schools. Program partners have the opportunity to develop their skills. Many materials were produced, also in digital format, to help creative interaction with the wider community. This includes a combination of virtual and non-virtual heritage experiences through transmedia narratives and multisensory activities. The educational approach is based on the concept of learning from heritage: participants 'exchange' their heritage with others, learning through other cultures and experiences”.
Furthermore, “the network they have built is solid and reaches several countries in Europe. It is based on synergies with other European projects such as the 'European Heritage Days' and 'Europeana', thus increasing the impact achieved. There are also ideas for the future of the project that demonstrate its sustainability”, said the jury.
The winners were announced at an online ceremony on May 25 in Brussels. In addition to receiving a bronze plaque and considerable attention at the European level, Heritage Hubs is also a candidate for the Grand Prize in the same award category and for the Public Choice Award, which will be revealed during the European Heritage Awards Ceremony likely to is held in Venice in the fall of 2021.
Durante el anuncio, el presidente ejecutivo de Europa Nostra, Hermann Parzinger, declaró sobre los ganadores: "Aplaudimos sus logros sobresalientes: que sirvan de inspiración y aliento para la acción futura de tantos profesionales y entusiastas del patrimonio en toda Europa y más allá".
During the announcement, Europa Nostra CEO, Hermann Parzinger stated of the winners: "We applaud their outstanding achievements - that they serve as inspiration and encouragement for future action for so many heritage professionals and enthusiasts across Europe and beyond".